In times of economic turbulence the TV schedules change to reflect that people have less disposable income. It comes as no surprise that Jamie Oliver was quickly commissioned by Channel 4 for a new cookery show called keep cooking and carry on. Jamie is smart choice and a safe pair of hands as he’s experienced, calming and owns his own production company so is able to quickly produce a TV show.
However Jack Monroe was very vocal when it was announced that Jamie Oliver got a show about making store cupboard meals:
She refers to him as “that man” but her 160k followers (at the time) knew exactly who she was talking about and took to social media and comment sections across the internet to slam Jamie Oliver.
Jack Monroe was not the first person to use tins for cooking and these kind of store cupboard recipe shows are commonplace during recessions. These tweets were made before the show had even aired. Although Jack Monroe lives with her partner that’s an executive at Channel 4 so maybe privy to more information.
She later deleted these first tweets, but the damage had already been done as many of her virulent followers started harassing “that man” Jamie Oliver.
Jamie Oliver faced controversy over Jollof rice where he was accused of cultural appropriation for adapting an Afro-Caribbean dish, it’s rich to accuse him of cultural appropriation him fronting a cookery show using tins. Mentioning the Jollof rice scandal pretty much names Jamie Oliver and causes a pile on.
It’s unlikely Jack Monroe regretted tweeting inflammatory tweets. People targetting Jamie Oliver is the predictable outcome as she knew it would rile up her followers.
She’s known for tweeting, getting a dogpile, then deleting her tweets and going quiet.
Jamie Oliver has built a whole career on doing fuss free recipes that are easy and accessible. Why shouldn’t he take the job he was offered?
Jack Monroe released a vegan cookbook after claiming to go vegan for a short time, then returning to meat once the book was released. Vegan writers were not (to use Jack’s words) saying they were being screwed over and lost everything they’ve worked for.
A good reason why TV executives wouldn’t pick Jack (apart from the troublesome social media posts) is that she has done very little video work. The internet is full of cooks that showcase their talents on YouTube and Instagram so if someone want’s TV work you’d expect them to have built up a portfolio of video work these days.
After riling up people to support her Jack replied and liked many tweets that supported her.
Jack Monroe was not the first economy cook, that name alone predates her. People have such short memories but budget recipes using tinned goods have been around for a very long time.
The bootstrap cook was very appreciative of the messages that supported her and made no call to stop people from targetting Jamie Oliver.
She’s very regularly talking about how much she does for free; but this all promotes her to land more commissions, more traffic to her website with adverts, sell more books, get more patreon donations and more cash on Paypal. So it’s definitely not selfless.
Jack regularly posts that people can directly give her cash.
Jack was quick to reply to any blue ticker that supported her.
It makes no sense that she’s too timid to film at home for YouTube but is angry that Jamie Oliver has a TV show. Performing to a crew on a set you would think is far more difficult than just you and a camera at home.
Jack seemed happy after her tweets at Jamie Oliver got so much attention and grew her follower numbers.
She took the time to tell people she wasn’t asked to be involved in Jamie’s show.
She took to twitter to tell people that messages on his accounts have been deleted. With the vitriol some of her followers aimed at him I’m not surprised. It added fuel to the fire for her followers to continue harassing just as the momentum from the original tweets had died down.
Before the first Jamie Oliver keep calm and carry on cooking show had even aired she appeared happy to back up that he would be using her recipes and fueled the narrative that she was being stolen from.
Once Jamie Oliver’s new show began airing she started a live tweet recipe hashtag at exactly the same time . Jack regularly made pops at Jamie Oliver’s show and that she replied to X number of tweets to give a recipe idea.
Of course, filming a tv recipe is a lot more work than telling people with lentils and onions to make a curry.
This tweet many believe to be a pop at one of Jamie’s pasta sauce recipes from the first episode of keep calm and carry on cooking.
Jack was keen to reply to any tweets that praised her and lambasted channel 4.
Is it really selfless posting on twitter? It’s done wonders to boost her profile, gain followers, get more donations, get more website visitors, sell more books and get commissions.
Understandably Jacks followers started piling on Nigella Lawson after she got some work about using store ingredients, after all Jack has encouraged the Jamie Oliver pile on for exactly the same thing.
However as Nigella is supporting Jack she told a follower to pipe down:
Strangely after one follower targets Nigella Lawson Jack tells people to be kind, but she let the abuse of Jamie Oliver carry on while fanning it herself with replies.
Jack Monroe has said herself said she has numerous health conditions which make her high risk and maybe a reason why execs would not want to use her to front a show, especially not one that needs a rapid turnaround.
As Jack has posted herself she’s immunocompromised so following government advice she should self isolate at home for 12 weeks and would defiantly not be able to film a tv show.
How can you not leave the house and not have visitors but be annoyed that someone else got a job that you physically wouldn’t even be able to do?
Jack landed new deals with the daily express and the metro following her original outburst but still kept talking about Jamie Oliver.
Oh, how we guffawed at Jamie wheeling capers out as a storecupboard staple in his new show, but I am a secret fan of them myself. And it seems I’m not the only one, as a lot of readers have sent me pictures of their own jars of them over the last week, asking how they can best make use of them.Metro: Jack Monroe’s Lockdown Larder: How to make sardine rillettes with that tin in the back of your cupboard 29th March 2020
Jack had previously dragged Jamie Oliver for using capers in his new show so it’s surprising to see her use them in the first of her new columns for the metro.
One of the most bizarre Jack Monore quotes was in the evening standard after she spoke about Jamie Oliver, of course her deleted tweets were not mentioned in any of her press pieces.
This is my thing. I’ve been doing it for years. I’ve been sneered at and fought hard to teach people you can use long-grain rice for a cheap risotto~ Jack Monroe evening standard 24 March 2020
Jack remained mainly silent while her followers were slinging abuse at Jamie Oliver, but did reply to one critic.
Jack has previously claimed that Jamie Oliver ripped off her work to make an old salad bag into pesto. Calling the chef ‘him’ and ‘mister multimillionaire’, saying she can barely afford to pay herself a wage and talking about the shabby bungalow she rents.
Jack is too busy to even make youtube videos, so maybe that’s why tv execs wouldn’t reach out. How would she ever have time for the long days a TV show would be if she’s already working 20 hours 7 days a week?
Plenty of people manage to make youtube videos on their own on a phone and her small bungalow has a separate office so it’s strange that Jack wants a TV show but won’t showcase her skills on video.
Jack’s books have been selling well (some in the top 15 of Amazon recently) but when virus crisis started she has been asking for cash donations because she was losing work and selling £24 + £3 postage framed 6″ by 4″ signed photos. Along with the several new commissions like the express and metro and the advertising revenue from her site.
And she’s posted 3 times the huge stacks of photos. Nothing against people making money but lots of her posts have been emotional blackmail talking about how much she’s struggling / how shitty her rented bungalow is. This is surprising after releasing 7 cookery books (some of which were bestsellers) and a successful media career with many sources of revenue.
Here Jack is glueing her signed photos for fans. Unfortunately she seems to be using bog-standard glue rather than photo glue so the photos are likely to warp and disintegrate quickly.
She clearly has a vendetta against Jamie Oliver and for her own sake it would be better to contact him directly or say nothing than airing these views on public platforms. In 2018 she was singing his praises:
Jack announced getting a BBC One show Called Daily Kitchen Live with Matt Tebbutt. Ignoring that she said the week before she was immunocompromised so it’s surprising she’s leaving her house when the government says not to for 12 weeks.
I can say confidently this wouldn’t have happened without you all and the absolute STINK you kicked up demanding I have a showJack Monroe deleted tweet according to tattle life user
It seems she was carrying on begging for cash donations all while having a BBC TV show in the works. She claims to only pay herself the living wage (where does the rest of the cash go? stay in her business account?) but is that anything to brag about if she has to use emotional language to get her followers to give cash donations?
Seems strange she had no time to film any youtube videos as she works 20 hours a day, but found the time to colour code her bookcase?
Jack appears to have been wanting a TV show for sometime as her tweets in Aug 2018 talk about asking for cash donations for a pilot and that she’s booked herself for TV presenter training.
It does appear to be a bit peculiar that she was asking for cash to start a youtube series when bootstrap is her username.
Asking for cash donations for a TV pilot to fund does appear to contradict the blog post she wrote after getting the BBC show. Where she says she was approached dozens and dozens of times for TV work and always said no.
Also it’s worth noting the storm on twitter about giving her a show was because she instigated a series of tweets against Jamie Oliver, not something coming organically.
For years and years my readers – you – have been saying that I should do this, and I have been approached dozens and dozens of times. And every time I turned it down, because I didn’t have the confidence, I didn’t believe in myself, I thought I was too odd and anxious and nervous and that everyones belief in me was misplaced. I know I can write, I do that instinctively, but pointing a camera in my face has been a recipe for disaster, time and time again.
And then, earlier this year, ITV’s This Morning asked me to come on their show. And I dug deep inside myself for some Courage, and I said yes. Again, and again, and again. Here’s me being courageous and enjoying myself making a hash of something in front of an audience of millions.
And then a couple of weeks ago an absolute storm broke out on Twitter, with people suddenly demanding that I have my own show.Jack Monroe Blog “Some News That Is Good.” 2nd April 2020
Jack asked for people to give her a moment of joy, but from the moment Jamie Oliver’s show was announced she’s gone on a campaign to take away his moment. This is not really in the spirit of be kind.
Jack made a point of telling people to not use her show as a weapon and even names KH (Katie Hopkins) thus helping to reignite flames with her followers.
However was Jack not using Jamie Olivers show as a weapon? It seems hypocritical to now preach about being better following her dozens of deleted tweets.
Jack tweets the daily Mirror after they mention Katie Hopkins alongside an article about her TV show, even though Jack herself has been the one regularly going on about that legal battle for the last 5 years.
Even after getting the BBC One show Jack couldn’t help but reply to followers with digs at Jamie Oliver.
After landing the BBC One show Jack Monroe has gone on a tweet deleting spree. Deleting over 45’000 tweets. This makes it difficult to write this article as only a fraction of her tweets were saved. But from her behaviour on twitter she probably had a lot she wanted to hide. The judge in Hopkins Vs Monroe mentioned how extensively Ms Monroes’s twitter records were deleted.
Look at the last column and how many tweets were deleted around the time Jacks BBC One show was announced.
So many things seemed suspicious like (IIRC don’t sue me Jack) her and her tv exec partner not having insurance because of the trauma she had from once being poor.
No professional person would go on twitter encouraging a bitter pile on of someone if someone far more experienced and qualified got a job they wanted.
Unfortunately this “be kind” sentiment for many people is only applicable when it suits them.
Jamie Oliver was offered a job that he was well qualified for. He did not deserve a pile on for accepting it.
Sadly many people have not seen the full extent of Jacks tweets and only a fraction was saved and able to be shared here. She came across as entitled, jealous and very unprofessional in my opinion.
This tweet many believe is about Jamie Oliver where she appears to minimise the torrent of abuse she initiated and ran with for weeks. Only a fraction of tweets have been saved and uploaded here. It just wasn’t one angry tweet and I think she knew exactly what she was doing to encourage an online pile on.
Since annoying the show Jack has changed her bio and is no longer posting asking for cash donations but the message on every page of her site is still there asking for donations. Her patreon account is still taking money and she’s gained a lot of new supporters that are all donating between $4 and $24 each month.
If backpeddling was an Olympic sport Jack Monroe could take the gold, she’s called her home shitty and shabby many times especially comparing herself to Jamie Oliver and his house. She now posts this after the immunocompromised cook invited the Sunday Times round for dinner recently.
Many newspapers are too scared to run a story on Jack Monroe because on the face of it she’s doing good with her poverty campaigning and she won her libel case with Katy Hopkins, but there are many curious things about her that don’t add up. I think the rest will have to wait for another article.
Please do let me know what you think of this article in the comments below.
If you would like to discuss some of the things in this article check out the Tattle Life threads for Jack Monroe.