Northamptonshire based influencer Lydia Millen is known for her holidays, high-end fashion and her luxury new build bungalow that she shares with her husband Ali.
Back in 2020 Lydia spent much of the year saying how she was working on a new revolutionary product that would change the industry and everyone needs in their life. The product was called Glow by Lydia.
It rather strangely turned out to be a very ordinary exfoliating mitt, tanning mitt and likewise for your back.
Her fans were very confused over such a buildup to a “ground-breaking” product that most people already had at least one of anyway.
Even more confusing was she was asking £60 for items that you could pick up on any high street for a fraction.
Even the most die hard Lydia fans felt she was taking the Michael by trying to sell Aliexpress items at such a markup.
Maybe Lydia felt her name on them was worth such a premium.
Tattlers were able to keep an eye on how many were sold by adding the max number to your cart and the shop showed the remaining stock.
She appeared to be selling next to none despite having over a million followers on social media.
Even more bizarrely she declared that they had sold out a few days later.
Then a few weeks later she declared that they had been restocked due to huge demand, before then claiming they’d sold out again.
An odd tale where nothing added up until a tattler noticed many Glo By Lydia sets in the window of a discount store in October 2022 for the more realistic price of £10.
It appears the unsold stock (which is likely to be the vast majority) was sold off like liquidated items.
It comes as no surprise to those who followed the strange saga (that was over a year of Lydia bigging it up!) but it’s nice to solve the mystery as to where all the stock went. Your local discount store could have a few dozen up for sale.
If influencers like Lydia weren’t so greedy they wouldn’t get burnt like this. No doubt she lost money on this as well as the trust of her followers.
Fair play to Lydia for not actually sending the items to landfill, although that may be more due to minimise her losses rather than environmental concern.
Ingham family tried something similar but much more underhand by highly praising water bottles on their channel that they said they had bought. They mentioned them on numerous vlogs, but in actual fact they were selling them themselves, just using another trading name. I don’t think the fans ever realized.
Doesn’t sound like a scam.
Just a failed business venture and claiming to he sold out and then restocking due to demand is just a marketing ploy, not fraud or scamming anyone.
Such a scammer. At most it was worth 15 pounds but she thought she could scam her followers for 60! Well it seems her followers aren’t nearly as stupid as she thought they were.