Simon Hooper Monetises International Women’s Day With An Insurance AD and People Aren’t Happy

simon hooper iwd

Simon Hooper AKA Father_of_Daughters on Instagram has had several months away from doing adverts since he was sponsored to fly business class by the Abu Dhabi government to promote the Grand Prix.

The Instagram father decided to return on International Women’s Day with a photo of his children as an advert for AXA insurance.

Father_of_daughters Instagram Post:

father_of_daughters #AD – I wouldn’t be the person I am today without the love & support of the strong, intelligent, thoughtful, caring & resilient women I’ve been lucky enough to come across in my life. So tomorrow I’ll celebrating International Women’s day to salute all the incredible women that have been there to guide me and the 4 special girls whom I’m privileged enough to have call me Daddy. The 4 girls who I now get to encourage and empower to achieve their goals and be what they want to be. And that’s what @AXA_UK wants to do too. AXA have been there for my family when it counts and helped us to stay healthy to chase our dreams. They know the importance of telling women and men alike that self-belief drives every journey and that every child should #KnowYouCan , so to be sure to build up their confidence, please click on the link in my bio to listen to the remastered version of ‘I Can’ song by Nas and feel empowered. So put it on repeat and know that you’re capable of making a difference. #Eachforequal #IWD2020 #fatherofdaughters #dadlife #fod

To say his followers were not impressed would be an understatement. There are few positive comments out of the hundreds and many pointed out how problematic it was to use a song by Nas as several of his partners have accused him of being violent towards women.

Users on the Tattle Life forum were not best pleased over a man doing an insurance AD for International Women’s Day.

Curiously Simon Hooper’s followers have started growing since the controversial post despite them falling consistently for quite a while. People are quick to say he’s buying followers, but it may be the brand (AXA insurance) putting spend behind the post to push it into peoples feeds.

Simon Hooper had until recently been losing a significant amount of followers

Neither Simon Hooper nore AXA insurance have commented on the photo since the backlash.

Several Instagram mums including Candice Braithwaite and Part Time Working Mummy did the same AXA IWD advert without a backlash.

Should men be allowed to do adverts for brands for International Women's Day?

1 thought on “Simon Hooper Monetises International Women’s Day With An Insurance AD and People Aren’t Happy”

  1. Is it just me, or has Tattle Life been taken off line around midnight March 13th to 14th? Shows as Error 526 – Invalid SSL Certificate. Is this the latest shutdown of online and mainstream media commentary by the PS crisis management team? I hope not, but fear so. Anyone else finding the same block to access?


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