The former queen of clean living that turned her back on the tag once it garnered negative press has turned her attention to producing ready-made food.
The latest release is frozen ready meals to serve one. However the portion sizes are tiny and resemble the sizes you find for toddler ready meals.
The new frozen meals by Deliciously Ella weigh just 275g, making them more suitable for a toddler.
Deliciously Ella do say to add sides to the dish, but adding a few veggies like the company suggests only slightly raises the nutritional profile. This is unlikely to sustain an average adult that isn’t looking for a calorie deficit.
One of her frozen meals is only 275 cals, with just 8.8g of protein and a whopping 2.1g of salt.
The average adult would need at least two of these single-serving ready meals. In order to get close to the guidelines for calories and protein if they’re eating 3 meals a day and several snacks. As an average woman should aim for 2000 cals a day and men 2500 cals.
People with a moderate amount of exercise may need to consume 3 Deliciously Ella frozen meals in one meal. But this would take up all of their daily salt allowances on one meal.
As the Deliciously Ella ready meals are £3 each they aren’t cheap.
The clean eating ready meals also take 45-50 minutes to cook from frozen. In that time you could make a similar recipe from the same ingredients for 90% less and avoid excess packaging and salt.
It’s difficult to tell who these ready meals are aimed at, they don’t appear to be marketed towards people looking to lose weight. But it’s difficult to see how the average adult could consume them and not have a significant calorie deficit.
Also Deliciously Ella has recently launched a frozen chocolate fudge brownie, but the main ingredient is coconut sugar. There’s limited evidence that this trendy sugar is any healthier than cane sugar, as it’s still added sugar and counts as an unhealthy free-sugar.
Deliciously Ella brownies are just as sweet as other desserts and some worry it may do more harm than good as it makes a treat item seem “guilt-free”.
What do you think of these ready meals by Deliciously Ella? Let us know in the comments below.