Sophie Hinchliffe is a saleswoman turned social media cleaning influencer that has racked up over 3’000’000 followers on Instagram. She’s signed to the social media talent agency Gleam Futures, the same people behind Zoella.
Daily her followers tap in to see Mrs Hinch promoting Proctor and Gamble products from Arial washing powder to pampers nappies. Alongside regular swipe up affiliate links to eBay, meaning that the Instagram star earns commission from all sales.
However lots are suspicious about how many of her 3 million followers are real, keep reading to find out why.
Her growth has been astonishing and is continuing to grow even though many expected her to have reached saturation point by now. Some are suspicious that even though everyone knows about her the account is still growing rapidly and now has more followers than megastars like Kylie Minogue.
Eagle-eyed viewers have noticed that lots of the latest accounts to start following @MrsHinchHome don’t appear to be real. The example below shows a group of users all following Mrs Hinch that have usernames that seem to be automatically generated.
Additionally many of Mrs Hinch’s followers just follow one account or are for young men in Arabic that you wouldn’t expect to be followers of an Essex mum cleaning account.
Big Intstagram accounts are often followed by automated and click farmed accounts as they try to appear to be genuine accounts.
It’s big business buying Instagram followers, likes and comments so these fake accounts do often follow big accounts to make them look like a real user. Many people have paid a small fee to get fake accounts to follow them in order to make them look more influential.
Instagrams owner Facebook says they are removing hundreds of thousands of fake accounts every week, but their social media sites appear to still be riddled with them. Earlier in 2019 Facebook claimed to have removed over 3 billion fake accounts in Q1 2019.
It’s next to impossible to tell if someone is deliberately buying followers, or if fake accounts are targetting a big account to follow.
Either way, someone at Gleam Futures should look into this and manually remove accounts that are suspicious. A full audit is needed to gain trust so that brands know follower numbers are genuine and real.